When buyers ask AI about baby bottles and feeding products, Dr. Brown's is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Philips Avent is named more often.
The one idea AI attaches to Dr. Brown's.
Read from the 4 answers that named Dr. Brown's.
AI links Dr. Brown's with this more than any other theme, and rarely credits it for wide range of nipple flow rates. The full report shows the exact wording from each answer.
Dr. Brown's is second. Philips Avent is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Philips Avent 100% #1.5
- 02 Dr. Brown'sYou 67% #1.5
- 03 Baby Brezza 50% #2.0
- 04 MAM 33% #3.0
- 05 Comotomo 17% #4.0
Buyers asked. AI answered. Dr. Brown's was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Dr. Brown's loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Dr. Brown's onto first
- The questions to win, in the order to win them
- What to publish on Dr. Brown's's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: clean white and muted palette, product as the hero in every frame.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Keep an eye on this space”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 37 words on average.
4.5 posts a week between 29 Oct and 6 Nov.
Your best post earned 3.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Keep an eye on this space”, 0.0% ER.
“Say Goodbye to the Pregnancy Blues!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Products are shot large and centred on plain backgrounds, with a single clear headline or callout placed in clean space.
Voice
“Friendly and practical, speaking to the parent directly, with short lines and a light touch of playfulness.”
Recurring marks
- 01clean white and muted palette
- 02product as the hero in every frame
- 03a serif-style headline over a calm image
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about baby bottles and feeding products, Dr. Brown's is named in 4 of 6 answers.
Dr. Brown's is second. Philips Avent is named more often.
- 01 Philips Avent 100% #1.5
- 02 Dr. Brown's YOU 67% #1.5
- 03 Baby Brezza 50% #2.0
- 04 MAM 33% #3.0
- 05 Comotomo 17% #4.0
Buyers asked. AI answered. Dr. Brown's was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: clean white and muted palette, product as the hero in every frame.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Keep an eye on this space”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 37 words on average.
CTA templatesCadencePosts per week 93
4.5 posts a week between 29 Oct and 6 Nov.
Best posting windowsYour best post earned 3.4× the engagement of your weakest.
#1 · 0.0%
Products are shot large and centred on plain backgrounds, with a single clear headline or callout placed in clean space.
“Friendly and practical, speaking to the parent directly, with short lines and a light touch of playfulness.”