When buyers ask AI about industrial air and liquid filtration, Donaldson is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Donaldson.
Read from the 6 answers that named Donaldson.
AI links Donaldson with this more than any other theme, and rarely credits it for side-stream filter systems. The full report shows the exact wording from each answer.
Donaldson leads. Pentair is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DonaldsonYou 100% #1.5
- 02 Pentair 67% #2.0
- 03 Parker Hannifin 50% #2.0
- 04 Pall 17% #1.0
- 05 Ecolab 17% #3.0
- 06 HYDAC 17% #3.0
Donaldson loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Donaldson onto first
- The questions to win, in the order to win them
- What to publish on Donaldson's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: solid #0077C8 blue field with white type, dated event info band along the bottom.
Your best post earns 1.3% engagement; the median post 0.2%. The one that landed opened with “Donaldson is excited to announce Alpha-Pore™ technology”.
4 images, 1 carousel across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 0–6 hashtags per post. 76 words on average.
2.2 posts a week between 19 Oct and 4 Nov.
Your best post earned 16× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Donaldson is excited to announce Alpha-Pore™ technology”, 1.3% ER.
“Mining operations demand reliable equipment—and filtration …”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Solid blue or white graphic field with a clear text band and a single framed photo
Voice
“Professional and proud, we-led, explaining what filtration means for the customer in plain words.”
Recurring marks
- 01solid #0077C8 blue field with white type
- 02dated event info band along the bottom
- 03logo lockup in the top band
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about industrial air and liquid filtration, Donaldson is named in 6 of 6 answers.
Donaldson leads. Pentair is next.
- 01 Donaldson YOU 100% #1.5
- 02 Pentair 67% #2.0
- 03 Parker Hannifin 50% #2.0
- 04 Pall 17% #1.0
- 05 Ecolab 17% #3.0
- 06 HYDAC 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: solid #0077C8 blue field with white type, dated event info band along the bottom.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 1.3% engagement; the median post 0.2%. The one that landed opened with “Donaldson is excited to announce Alpha-Pore™ technology”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
1 of 5 captions asks the reader to do anything. 0–6 hashtags per post. 76 words on average.
CTA templatesCadencePosts per week 51
2.2 posts a week between 19 Oct and 4 Nov.
Best posting windowsYour best post earned 16× the engagement of your weakest.
#1 · 1.3%
Solid blue or white graphic field with a clear text band and a single framed photo
“Professional and proud, we-led, explaining what filtration means for the customer in plain words.”