Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: DogSpot pod as the hero prop, bright, cheerful colour.
Your best post earns 1.5% engagement; the median post 1.2%. The one that landed opened with “We love seeing pictures of these #firsttimers using the DogSpot”.
5 of 5 posts are images. reels and carousels untested.
0 of 5 captions ask the reader to do anything. 7–13 hashtags per post. 27 words on average.
0.5 posts a week between 28 Jun and 6 Sept. Less than one post a week.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We love seeing pictures of these #firsttimers using the Dog…”, 1.5% ER.
“The temperature inside your vehicle can rise almost 20 F in…”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
The dog or the pod sits centre frame, shot front-on or from low angle, with the store or city behind it. Framing is not uniform across the feed, so the look depends on the photo rather than a fixed template.
Voice
“Cheerful and brief, like a pet parent who wants your doggo to come along, with a light wink and a store name to pin it to a place.”
Recurring marks
- 01DogSpot pod as the hero prop
- 02bright, cheerful colour
- 03printed claim text on the pod sides
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: DogSpot pod as the hero prop, bright, cheerful colour.
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 1.5% engagement; the median post 1.2%. The one that landed opened with “We love seeing pictures of these #firsttimers using the DogSpot”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 7–13 hashtags per post. 27 words on average.
CTA templatesCadencePosts per week 21
0.5 posts a week between 28 Jun and 6 Sept. Less than one post a week.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 1.5%
The dog or the pod sits centre frame, shot front-on or from low angle, with the store or city behind it. Framing is not uniform across the feed, so the look depends on the photo rather than a fixed template.
“Cheerful and brief, like a pet parent who wants your doggo to come along, with a light wink and a store name to pin it to a place.”