When buyers ask AI about Vegan lip and cheek makeup, Disguise Cosmetics is not in the answers yet.
Plum is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Disguise Cosmetics yet.
Nothing to read yet. This fills in as soon as AI names Disguise Cosmetics.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Disguise Cosmetics was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Disguise Cosmetics
Plum leads. Disguise Cosmetics can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Plum 100% #1.0
- 02 Nykaa Cosmetics 100% #2.0
- 03 Sugar Cosmetics 67% #3.0
- 04 Faces Canada 33% #3.0
- — Disguise CosmeticsYou 0% Not named
Buyers asked. AI answered. Disguise Cosmetics was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Disguise Cosmetics is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Disguise Cosmetics onto first
- The questions to win, in the order to win them
- What to publish on Disguise Cosmetics's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Single pink-led colour palette that matches the product shades, Bold headline with one accent word in the product colour.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Besties that glam together, stay together!”.
4 images, 1 reel across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 1–6 hashtags per post. 25 words on average.
0.3 posts a week between 31 Aug and 16 Dec. Less than one post a week.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Besties that glam together, stay together!”, 0.3% ER.
“Smudge-proof & ONLY Rs.300!”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Products sit centred or in one third of a plain colour field, with a short headline above and the product as the hero.
Voice
“Short, punchy lines that name the product, then ask the reader to pick a shade, tag a bestie or grab a favourite before it sells out.”
Recurring marks
- 01Single pink-led colour palette that matches the product shades
- 02Bold headline with one accent word in the product colour
- 03Graphic swatch loops and benefit-style graphics on flat backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Vegan lip and cheek makeup, Disguise Cosmetics is not in the answers yet.
Plum leads. Disguise Cosmetics can enter with one mention.
- 01 Plum 100% #1.0
- 02 Nykaa Cosmetics 100% #2.0
- 03 Sugar Cosmetics 67% #3.0
- 04 Faces Canada 33% #3.0
- — Disguise Cosmetics YOU 0% Not named
Buyers asked. AI answered. Disguise Cosmetics was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Single pink-led colour palette that matches the product shades, Bold headline with one accent word in the product colour.
Fix in full reportHook strengthBest post vs. median 64
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Besties that glam together, stay together!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 87
5 of 5 captions ask the reader to do anything. 1–6 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 18
0.3 posts a week between 31 Aug and 16 Dec. Less than one post a week.
Best posting windowsYour best post earned 2.0× the engagement of your weakest.
#1 · 0.3%
Products sit centred or in one third of a plain colour field, with a short headline above and the product as the hero.
“Short, punchy lines that name the product, then ask the reader to pick a shade, tag a bestie or grab a favourite before it sells out.”