When buyers ask AI about financial services, Discover is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Chase and American Express are named more often.
The one idea AI attaches to Discover.
Read from the 3 answers that named Discover.
AI links Discover with this more than any other theme, and rarely credits it for no annual fee. The full report shows the exact wording from each answer.
Discover is third. Chase is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Chase 67% #2.2
- 02 American Express 67% #2.5
- 03 DiscoverYou 50% #3.3
- 04 Capital One 50% #3.3
- 05 Citi 33% #2.0
- 06 Wells Fargo 33% #2.0
Buyers asked. AI answered. Discover was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Discover loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 16 websites to get Discover onto first
- The questions to win, in the order to win them
- What to publish on Discover's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.71). Recurring marks: text overlays, vibrant color palette.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “bold discount offer”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 21 words on average.
0.8 posts a week between 15 Sept and 29 Oct. Less than one post a week.
Your best post earned 3.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold discount offer”, 0.1% ER.
“exclusive access”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with clear subject focus
Voice
“We speak directly to our audience, blending a friendly and approachable tone with clear promotional messaging.”
Recurring marks
- 01text overlays
- 02vibrant color palette
- 03centered compositions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about financial services, Discover is named in 3 of 6 answers.
Discover is third. Chase is named more often.
- 01 Chase 67% #2.2
- 02 American Express 67% #2.5
- 03 Discover YOU 50% #3.3
- 04 Capital One 50% #3.3
- 05 Citi 33% #2.0
- 06 Wells Fargo 33% #2.0
Buyers asked. AI answered. Discover was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 71
A 6-colour palette held across 7 posts (consistency 0.71). Recurring marks: text overlays, vibrant color palette.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “bold discount offer”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 26
0.8 posts a week between 15 Sept and 29 Oct. Less than one post a week.
Best posting windowsYour best post earned 3.5× the engagement of your weakest.
#1 · 0.1%
centered compositions with clear subject focus
“We speak directly to our audience, blending a friendly and approachable tone with clear promotional messaging.”