When buyers ask AI about disaster relief and global health aid, Direct Relief is not in the answers yet.
GiveIndia is named in 50% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Direct Relief yet.
Nothing to read yet. This fills in as soon as AI names Direct Relief.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Direct Relief was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Direct Relief
GiveIndia leads. Direct Relief can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 GiveIndia 50% #1.7
- 02 Indian Red Cross Society 33% #1.5
- 03 MSF India 33% #2.5
- 04 Save the Children India 33% #2.5
- 05 Medical Teams International 17% #1.0
- — Direct ReliefYou 0% Not named
Buyers asked. AI answered. Direct Relief was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Direct Relief is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Direct Relief onto first
- The questions to win, in the order to win them
- What to publish on Direct Relief's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.34). Recurring marks: white headline over real field photography, award or rating badges as credibility cues.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Direct Relief is a four-time winner at the 2026 Anthem Awards!”.
3 carousels, 1 image, 1 reel across 5 posts.
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 98 words on average.
3.2 posts a week between 26 Oct and 6 Nov.
Your best post earned 6.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Direct Relief is a four-time winner at the 2026 Anthem Awar…”, 0.3% ER.
“Nearly one year after Hurricane Melissa struck Jamaica”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Real field photography carries most posts, with a bold headline set over or beside it.
Voice
“Plain, factual and organisation-first: it states what the team did, where, and for whom, then names the partners who made it possible.”
Recurring marks
- 01white headline over real field photography
- 02award or rating badges as credibility cues
- 03photos of staff in brand-coloured shirts at work
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about disaster relief and global health aid, Direct Relief is not in the answers yet.
GiveIndia leads. Direct Relief can enter with one mention.
- 01 GiveIndia 50% #1.7
- 02 Indian Red Cross Society 33% #1.5
- 03 MSF India 33% #2.5
- 04 Save the Children India 33% #2.5
- 05 Medical Teams International 17% #1.0
- — Direct Relief YOU 0% Not named
Buyers asked. AI answered. Direct Relief was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 34
A 6-colour palette held across 7 posts (consistency 0.34). Recurring marks: white headline over real field photography, award or rating badges as credibility cues.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Direct Relief is a four-time winner at the 2026 Anthem Awards!”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 47
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 98 words on average.
CTA templatesCadencePosts per week 69
3.2 posts a week between 26 Oct and 6 Nov.
Best posting windowsYour best post earned 6.2× the engagement of your weakest.
#1 · 0.3%
Real field photography carries most posts, with a bold headline set over or beside it.
“Plain, factual and organisation-first: it states what the team did, where, and for whom, then names the partners who made it possible.”