When buyers ask AI about athletic apparel and footwear, diadora is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names diadora in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named diadora.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
diadora leads. Saucony is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 diadoraYou 67% #6.3
- 02 Saucony 67% #3.5
- 03 New Balance 50% #3.3
- 04 Montura 33% #1.0
- 05 ASICS 33% #1.5
- 06 Brooks 33% #2.0
Buyers asked. AI answered. diadora was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
diadora loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
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Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 13 websites to get diadora onto first
- The questions to win, in the order to win them
- What to publish on diadora's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Scenes from marathonvertrennes.”.
4 carousels, 1 reel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 63 words on average.
3.9 posts a week between 20 Oct and 29 Oct.
Your best post earned 1.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Scenes from marathonvertrennes.”, 0.2% ER.
“Rooted in Argentina, Itatí runs her own way.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A calm, assured voice: set the scene, respect the athlete's own path, and connect performance to purposeful design without overselling.”
Recurring marks
- 01Athlete stories framed around personal motivation, training, and community.
- 02Performance products introduced through the activity and setting they are made for.
- 03Italian athletic heritage and Montebelluna are recurring brand context in the captions.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about athletic apparel and footwear, diadora is named in 4 of 6 answers.
diadora leads. Saucony is next.
- 01 diadora YOU 67% #6.3
- 02 Saucony 67% #3.5
- 03 New Balance 50% #3.3
- 04 Montura 33% #1.0
- 05 ASICS 33% #1.5
- 06 Brooks 33% #2.0
Buyers asked. AI answered. diadora was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 58
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Scenes from marathonvertrennes.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 68
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 63 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 20 Oct and 29 Oct.
Best posting windowsYour best post earned 1.9× the engagement of your weakest.
#1 · 0.2%
“A calm, assured voice: set the scene, respect the athlete's own path, and connect performance to purposeful design without overselling.”