Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Bold, high-contrast text overlays challenging health myths, Raw ingredients arranged in symbolic shapes (e.g., India map, circular flat lays).
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Most peanut butters aren't just peanuts.”.
4 reels, 4 images, 2 carousels across 10 posts.
7 of 10 captions ask the reader to do anything. 0–8 hashtags per post. 65 words on average.
1.7 posts a week between 22 Jul and 1 Sept.
Your best post earned 29× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Most peanut butters aren't just peanuts.”, 0.7% ER.
“YOUR PEANUT BUTTER CAN BE MAKING YOU FAT!”, 0.0% ER.
Product showcase posts average 0.6%, promotional posts 0.1%: 7.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered product-focused framing with a clean split layout or shallow depth of field that keeps the organic packaging in sharp focus.
Voice
“Rooted, educational, and authoritative yet warm. Uses first-person plural ('we', 'our') to emphasize brand values, combining traditional wisdom with scientific validation under the tagline 'Rooted in tradition, guided by science.'”
Recurring marks
- 01Bold, high-contrast text overlays challenging health myths
- 02Raw ingredients arranged in symbolic shapes (e.g., India map, circular flat lays)
- 03Clean split-screen layouts with promotional details and product boxes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Bold, high-contrast text overlays challenging health myths, Raw ingredients arranged in symbolic shapes (e.g., India map, circular flat lays).
Fix in full reportHook strengthBest post vs. median 17
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Most peanut butters aren't just peanuts.”.
Hook formulasFormat rangeReel · Carousel · Image 97
4 reels, 4 images, 2 carousels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 80
7 of 10 captions ask the reader to do anything. 0–8 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 43
1.7 posts a week between 22 Jul and 1 Sept.
Best posting windowsYour best post earned 29× the engagement of your weakest.
#1 · 0.7%
Centered product-focused framing with a clean split layout or shallow depth of field that keeps the organic packaging in sharp focus.
“Rooted, educational, and authoritative yet warm. Uses first-person plural ('we', 'our') to emphasize brand values, combining traditional wisdom with scientific validation under the tagline 'Rooted in tradition, guided by science.'”