When buyers ask AI about gaming news and entertainment media, Dexerto is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. IGN and Gadgets 360 are named more often.
AI names Dexerto in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Dexerto.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Dexerto is fifth. IGN is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IGN 100% #1.2
- 02 Gadgets 360 67% #3.2
- 03 Digit 67% #4.0
- 04 GameSpot 50% #2.0
- 05 DexertoYou 33% #2.5
- 06 Empire 17% #2.0
Buyers asked. AI answered. Dexerto was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Dexerto loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
-
Deciding what to look for0 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Dexerto onto first
- The questions to win, in the order to win them
- What to publish on Dexerto's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: all-caps headline in a black block, pink highlighted phrase inside the headline.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “GTA fans planning "Last Drive" around Los Santos before GTA VI”.
5 of 5 posts are carousels. reels and images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 80 words on average.
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“GTA fans planning "Last Drive" around Los Santos before GTA…”, 0.2% ER.
“This WoW Forever player is doing a literal 'walkthrough' on…”, 0.0% ER.
Educational posts average 0.2%, lifestyle posts 0.1%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Image or game scene fills the top of the frame with a bold black headline band across the lower third and a swipe cue on the cover.
Voice
“A quick, news-desk voice that reports the story in third person and lets a light joke land.”
Recurring marks
- 01all-caps headline in a black block
- 02pink highlighted phrase inside the headline
- 03SWIPE badge in the corner
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gaming news and entertainment media, Dexerto is named in 2 of 6 answers.
Dexerto is fifth. IGN is named almost twice as often.
- 01 IGN 100% #1.2
- 02 Gadgets 360 67% #3.2
- 03 Digit 67% #4.0
- 04 GameSpot 50% #2.0
- 05 Dexerto YOU 33% #2.5
- 06 Empire 17% #2.0
Buyers asked. AI answered. Dexerto was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Deciding what to look for0 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 10
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: all-caps headline in a black block, pink highlighted phrase inside the headline.
Fix in full reportHook strengthBest post vs. median 61
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “GTA fans planning "Last Drive" around Los Santos before GTA VI”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 80 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.4× the engagement of your weakest.
#1 · 0.2%
Image or game scene fills the top of the frame with a bold black headline band across the lower third and a swipe cue on the cover.
“A quick, news-desk voice that reports the story in third person and lets a light joke land.”