When buyers ask AI about outdoor gear and backpacks, @deuter_usa is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Osprey and Gregory are named more often.
AI names @deuter_usa in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named @deuter_usa.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
@deuter_usa is fourth. Osprey is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Osprey 83% #1.2
- 02 Gregory 67% #2.2
- 03 REI Co‐op 67% #4.2
- 04 @deuter_usaYou 50% #2.7
- 05 Granite Gear 33% #5.5
- 06 Black Diamond 17% #2.0
Buyers asked. AI answered. @deuter_usa was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
@deuter_usa loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 18 websites to get @deuter_usa onto first
- The questions to win, in the order to win them
- What to publish on @deuter_usa's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%.
2 carousels, 2 images, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 0–7 hashtags per post. 21 words on average.
0.4 posts a week between 7 Aug and 27 Oct. Less than one post a week.
Your best post earned 5.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The countdown is on!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Practical when describing the pack, welcoming when describing the journey: name the use, make the benefit clear, and leave room for the outdoors to speak.”
Recurring marks
- 01Product-led copy connects practical backpack features to outdoor, campus, and work use cases.
- 02Outdoor captions pair concise encouragement with named destinations or specific activities.
- 03Deuter product names and branded hashtags anchor otherwise conversational copy.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor gear and backpacks, @deuter_usa is named in 3 of 6 answers.
@deuter_usa is fourth. Osprey is named more often.
- 01 Osprey 83% #1.2
- 02 Gregory 67% #2.2
- 03 REI Co‐op 67% #4.2
- 04 @deuter_usa YOU 50% #2.7
- 05 Granite Gear 33% #5.5
- 06 Black Diamond 17% #2.0
Buyers asked. AI answered. @deuter_usa was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 55
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 33
1 of 5 captions asks the reader to do anything. 0–7 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 20
0.4 posts a week between 7 Aug and 27 Oct. Less than one post a week.
Best posting windowsYour best post earned 5.2× the engagement of your weakest.
#1 · 0.1%
“Practical when describing the pack, welcoming when describing the journey: name the use, make the benefit clear, and leave room for the outdoors to speak.”