When buyers ask AI about Scandinavian furniture and home decor, Design House Stockholm is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Rörstrand and Arabia are named more often.
AI names Design House Stockholm in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Design House Stockholm.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Design House Stockholm is sixth. Rörstrand is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Rörstrand 50% #4.0
- 02 Arabia 50% #4.3
- 03 Gustavsberg 50% #4.7
- 04 No Early Birds 33% #1.5
- 05 IKEA 33% #4.5
- 06 Design House StockholmYou 17% #3.0
Buyers asked. AI answered. Design House Stockholm was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Design House Stockholm loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 33 websites to get Design House Stockholm onto first
- The questions to win, in the order to win them
- What to publish on Design House Stockholm's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Choosing your tableware is choosing your everyday companion!”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 78 words on average.
1.7 posts a week between 19 Sept and 9 Oct.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Choosing your tableware is choosing your everyday companion!”, 0.0% ER.
“Step Stepladder - To Good To Hide”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Minimalist and product-focused compositions.
Voice
“Scandinavian design is about creating functional beauty that resonates with everyday life.”
Recurring marks
- 01Scandinavian design elements
- 02focus on product functionality
- 03designer storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Scandinavian furniture and home decor, Design House Stockholm is named in 1 of 6 answers.
Design House Stockholm is sixth. Rörstrand is named almost twice as often.
- 01 Rörstrand 50% #4.0
- 02 Arabia 50% #4.3
- 03 Gustavsberg 50% #4.7
- 04 No Early Birds 33% #1.5
- 05 IKEA 33% #4.5
- 06 Design House Stockholm YOU 17% #3.0
Buyers asked. AI answered. Design House Stockholm was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 100
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Choosing your tableware is choosing your everyday companion!”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 39
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 78 words on average.
CTA templatesCadencePosts per week 43
1.7 posts a week between 19 Sept and 9 Oct.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
Minimalist and product-focused compositions.
“Scandinavian design is about creating functional beauty that resonates with everyday life.”