When buyers ask AI about skincare and dermatology solutions, dermatocare_com is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Cetaphil and La Roche‐Posay are named more often.
AI names dermatocare_com in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named dermatocare_com.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
dermatocare_com is third. Cetaphil is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Cetaphil 50% #1.3
- 02 La Roche‐Posay 50% #4.0
- 03 dermatocare_comYou 17% #1.0
- 04 CeraVe 17% #1.0
- 05 Perfect Corp 17% #1.0
- 06 PerfectSkin 17% #1.0
Buyers asked. AI answered. dermatocare_com was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
dermatocare_com loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 33 websites to get dermatocare_com onto first
- The questions to win, in the order to win them
- What to publish on dermatocare_com's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.70). Recurring marks: text overlays with clear and concise messaging, studio-quality visuals.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Scared of retinol flaking, redness, or purging?”.
5 of 5 posts are reels. carousels and images untested.
5 of 5 captions ask the reader to do anything. 4–6 hashtags per post. 159 words on average.
3.4 posts a week between 27 Oct and 6 Nov.
Your best post earned 2.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Scared of retinol flaking, redness, or purging?”, 0.1% ER.
“Does the Dot and Key Vitamin C serum actually brighten dull…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on products or individuals, often accompanied by text overlays.
Voice
“We understand your skincare concerns and provide dermatologist-approved, personalized solutions to help you achieve your best skin.”
Recurring marks
- 01text overlays with clear and concise messaging
- 02studio-quality visuals
- 03focus on skincare products and routines
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skincare and dermatology solutions, dermatocare_com is named in 1 of 6 answers.
dermatocare_com is third. Cetaphil is named almost twice as often.
- 01 Cetaphil 50% #1.3
- 02 La Roche‐Posay 50% #4.0
- 03 dermatocare_com YOU 17% #1.0
- 04 CeraVe 17% #1.0
- 05 Perfect Corp 17% #1.0
- 06 PerfectSkin 17% #1.0
Buyers asked. AI answered. dermatocare_com was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 70
A 6-colour palette held across 7 posts (consistency 0.70). Recurring marks: text overlays with clear and concise messaging, studio-quality visuals.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Scared of retinol flaking, redness, or purging?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 4–6 hashtags per post. 159 words on average.
CTA templatesCadencePosts per week 74
3.4 posts a week between 27 Oct and 6 Nov.
Best posting windowsYour best post earned 2.8× the engagement of your weakest.
#1 · 0.1%
Centered compositions with a focus on products or individuals, often accompanied by text overlays.
“We understand your skincare concerns and provide dermatologist-approved, personalized solutions to help you achieve your best skin.”