When buyers ask AI about professional skincare market, Dermalogica UK is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Dermalogica UK.
Read from the 3 answers that named Dermalogica UK.
AI links Dermalogica UK with this more than any other theme. The full report shows the exact wording from each answer.
Dermalogica UK leads. Monuskin is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Dermalogica UKYou 50% #2.0
- 02 Monuskin 50% #3.3
- 03 Skinceuticals 33% #2.0
- 04 Murad 33% #4.5
- 05 Faces 17% #1.0
- 06 Medik8 17% #1.0
Buyers asked. AI answered. Dermalogica UK was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Dermalogica UK loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 20 websites to get Dermalogica UK onto first
- The questions to win, in the order to win them
- What to publish on Dermalogica UK's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: brand-specific device visuals, purple aesthetic in key ingredient posts.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “product close-up”.
3 reels, 1 carousel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 58 words on average.
9.0 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“product close-up”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
close-up product-focused shots with clean frames; text overlays on some posts; consistent studio lighting
Voice
“consistent brand voice”
Recurring marks
- 01brand-specific device visuals
- 02purple aesthetic in key ingredient posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about professional skincare market, Dermalogica UK is named in 3 of 6 answers.
Dermalogica UK leads. Monuskin is next.
- 01 Dermalogica UK YOU 50% #2.0
- 02 Monuskin 50% #3.3
- 03 Skinceuticals 33% #2.0
- 04 Murad 33% #4.5
- 05 Faces 17% #1.0
- 06 Medik8 17% #1.0
Buyers asked. AI answered. Dermalogica UK was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: brand-specific device visuals, purple aesthetic in key ingredient posts.
Fix in full reportHook strengthBest post vs. median 30
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “product close-up”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 56
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 95
9.0 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.5× the engagement of your weakest.
#1 · 0.2%
close-up product-focused shots with clean frames; text overlays on some posts; consistent studio lighting
“consistent brand voice”