When buyers ask AI about skincare market, Derma Decode is not in the answers yet.
Cetaphil is named in 83% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Derma Decode yet.
Nothing to read yet. This fills in as soon as AI names Derma Decode.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Derma Decode was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Derma Decode
Cetaphil leads. Derma Decode can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Cetaphil 83% #2.6
- 02 Dot & Key 50% #2.7
- 03 Dr. Sheth’s 50% #3.3
- 04 The Derma Co 33% #2.5
- 05 CeraVe 33% #3.0
- — Derma DecodeYou 0% Not named
Buyers asked. AI answered. Derma Decode was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Derma Decode is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 28 websites to get Derma Decode onto first
- The questions to win, in the order to win them
- What to publish on Derma Decode's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.15 across 6 posts. Recurring marks: beige/neutral color palette, white packaging emphasis.
Your best post earns 0.1% engagement; the median post 0.1%.
3 carousels, 1 image, 1 reel across 5 posts.
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 55 words on average.
3.5 posts a week between 23 Oct and 2 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Acne may have its moments, but it doesn’t have to stay fore…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01beige/neutral color palette
- 02white packaging emphasis
- 03text overlays on product shots
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skincare market, Derma Decode is not in the answers yet.
Cetaphil leads. Derma Decode can enter with one mention.
- 01 Cetaphil 83% #2.6
- 02 Dot & Key 50% #2.7
- 03 Dr. Sheth’s 50% #3.3
- 04 The Derma Co 33% #2.5
- 05 CeraVe 33% #3.0
- — Derma Decode YOU 0% Not named
Buyers asked. AI answered. Derma Decode was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 15
Visual consistency 0.15 across 6 posts. Recurring marks: beige/neutral color palette, white packaging emphasis.
Fix in full reportHook strengthBest post vs. median 90
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 44
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 75
3.5 posts a week between 23 Oct and 2 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
“brand”