When buyers ask AI about employee scheduling and workforce management software, Deputy is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Keka and greytHR are named more often.
AI names Deputy in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Deputy.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Deputy is fifth. Keka is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Keka 50% #1.3
- 02 greytHR 50% #2.3
- 03 Darwinbox 50% #2.7
- 04 Connecteam 50% #3.7
- 05 DeputyYou 33% #2.0
- 06 Petpooja 33% #1.5
Buyers asked. AI answered. Deputy was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Deputy loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get Deputy onto first
- The questions to win, in the order to win them
- What to publish on Deputy's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: red and navy palette with white speech bubbles, bold punchline on screen.
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “Free Christmas Casuals Guide → link in bio”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 63 words on average.
6.7 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Free Christmas Casuals Guide → link in bio”, 0.5% ER.
“12 days before Christmas”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single character centred in vertical frame, with the joke carried by a speech bubble or headline band.
Voice
“Comedic third person about festive characters, then a practical second-person turn toward the manager reading.”
Recurring marks
- 01red and navy palette with white speech bubbles
- 02bold punchline on screen
- 03seasonal rostering humour
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about employee scheduling and workforce management software, Deputy is named in 2 of 6 answers.
Deputy is fifth. Keka is named more often.
- 01 Keka 50% #1.3
- 02 greytHR 50% #2.3
- 03 Darwinbox 50% #2.7
- 04 Connecteam 50% #3.7
- 05 Deputy YOU 33% #2.0
- 06 Petpooja 33% #1.5
Buyers asked. AI answered. Deputy was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: red and navy palette with white speech bubbles, bold punchline on screen.
Fix in full reportHook strengthBest post vs. median 23
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “Free Christmas Casuals Guide → link in bio”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 63 words on average.
CTA templatesCadencePosts per week 95
6.7 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.7× the engagement of your weakest.
#1 · 0.5%
A single character centred in vertical frame, with the joke carried by a speech bubble or headline band.
“Comedic third person about festive characters, then a practical second-person turn toward the manager reading.”