When buyers ask AI about secondhand fashion marketplace, Depop is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Depop.
Read from the 5 answers that named Depop.
AI links Depop with this more than any other theme, and rarely credits it for seller presentation. The full report shows the exact wording from each answer.
Depop leads. Vinted is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DepopYou 83% #2.5
- 02 Vinted 67% #3.2
- 03 Poshmark 67% #3.5
- 04 eBay 50% #1.7
- 05 ThredUp 50% #7.7
- 06 Etsy 33% #1.5
Buyers asked. AI answered. Depop was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Depop loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Depop onto first
- The questions to win, in the order to win them
- What to publish on Depop's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
4.3 posts a week between 22 Oct and 30 Oct.
Your best post earned 21× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What if history and heritage aren't something you leave beh…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A quick, knowing hook; a little fashion context; then a clear nudge to discover, shop, or join the conversation.”
Recurring marks
- 01Punchy, conversational hooks that connect fashion inspiration to secondhand finds on Depop.
- 02Nostalgic and culture-led framing, paired with practical prompts to shop or join the conversation.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about secondhand fashion marketplace, Depop is named in 5 of 6 answers.
Depop leads. Vinted is next.
- 01 Depop YOU 83% #2.5
- 02 Vinted 67% #3.2
- 03 Poshmark 67% #3.5
- 04 eBay 50% #1.7
- 05 ThredUp 50% #7.7
- 06 Etsy 33% #1.5
Buyers asked. AI answered. Depop was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 8
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 22 Oct and 30 Oct.
Best posting windowsYour best post earned 21× the engagement of your weakest.
#1 · 0.1%
“A quick, knowing hook; a little fashion context; then a clear nudge to discover, shop, or join the conversation.”