When buyers ask AI about laptops, PCs and enterprise IT hardware, Dell Technologies is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
AI names Dell Technologies in 6 answers, but ties it to no single idea yet.
Read from the 6 answers that named Dell Technologies.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Dell Technologies leads. Lenovo is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Dell TechnologiesYou 100% #1.5
- 02 Lenovo 100% #2.0
- 03 Apple 83% #3.2
- 04 HP 83% Not named
- 05 Microsoft 17% #4.0
Dell Technologies loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Dell Technologies onto first
- The questions to win, in the order to win them
- What to publish on Dell Technologies's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: angled blue colour bands on a flat field, bold uppercase headline asking a question or making a claim.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Game day energy: 100%.”.
3 reels, 2 images across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 44 words on average.
2.5 posts a week between 25 Oct and 8 Nov.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Game day energy: 100%.”, 0.3% ER.
“Hey lando you dropped this”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Flat brand-colour fields with a bold headline set beside or above the product, and angled colour bands as a repeated graphic device.
Voice
“Brand speaks about its products and events in the third person with a light, playful edge, and addresses fans directly only when it wants a reply.”
Recurring marks
- 01angled blue colour bands on a flat field
- 02bold uppercase headline asking a question or making a claim
- 03product visible beside a playful line of copy
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about laptops, PCs and enterprise IT hardware, Dell Technologies is named in 6 of 6 answers.
Dell Technologies leads. Lenovo is next.
- 01 Dell Technologies YOU 100% #1.5
- 02 Lenovo 100% #2.0
- 03 Apple 83% #3.2
- 04 HP 83% Not named
- 05 Microsoft 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: angled blue colour bands on a flat field, bold uppercase headline asking a question or making a claim.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Game day energy: 100%.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 51
3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 44 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 25 Oct and 8 Nov.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.3%
Flat brand-colour fields with a bold headline set beside or above the product, and angled colour bands as a repeated graphic device.
“Brand speaks about its products and events in the third person with a light, playful edge, and addresses fans directly only when it wants a reply.”