When buyers ask AI about AI translation software for business, DeepL is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to DeepL.
Read from the 5 answers that named DeepL.
AI links DeepL with this more than any other theme, and rarely credits it for side-by-side document view. The full report shows the exact wording from each answer.
DeepL leads. Google Translate is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DeepLYou 83% #1.6
- 02 Google Translate 50% #3.0
- 03 Smartling 33% #1.5
- 04 Bhashini 33% #4.5
- 05 HubSpot 17% #1.0
- 06 Trados Studio 17% #1.0
Buyers asked. AI answered. DeepL was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
DeepL loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
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Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get DeepL onto first
- The questions to win, in the order to win them
- What to publish on DeepL's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: green-to-teal gradient palette with black and white, white headline type on black.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “The universal translator has lived in science fiction for decades.”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 53 words on average.
3.9 posts a week between 20 Oct and 29 Oct.
Your best post earned 5.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The universal translator has lived in science fiction for d…”, 0.1% ER.
“DeepL Voice is about to get a whole lot more human.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centred type stacked over a flat graphic field, with open space above and below the statement.
Voice
“A calm, confident brand that speaks about its product in the third person and about its people with pride, never hype.”
Recurring marks
- 01green-to-teal gradient palette with black and white
- 02white headline type on black
- 03name and title lower-third captions on interviews
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about AI translation software for business, DeepL is named in 5 of 6 answers.
DeepL leads. Google Translate is next.
- 01 DeepL YOU 83% #1.6
- 02 Google Translate 50% #3.0
- 03 Smartling 33% #1.5
- 04 Bhashini 33% #4.5
- 05 HubSpot 17% #1.0
- 06 Trados Studio 17% #1.0
Buyers asked. AI answered. DeepL was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: green-to-teal gradient palette with black and white, white headline type on black.
Fix in full reportHook strengthBest post vs. median 27
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “The universal translator has lived in science fiction for decades.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 14
0 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 53 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 20 Oct and 29 Oct.
Best posting windowsYour best post earned 5.5× the engagement of your weakest.
#1 · 0.1%
Centred type stacked over a flat graphic field, with open space above and below the statement.
“A calm, confident brand that speaks about its product in the third person and about its people with pride, never hype.”