When buyers ask AI about outdoor sporting goods market, Decathlon America is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Osprey and REI Co‐op are named more often.
AI names Decathlon America in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Decathlon America.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Decathlon America is number 8. Osprey is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Osprey 50% #1.0
- 02 REI Co‐op 50% #3.3
- 03 Black Diamond 50% #5.0
- 04 Patagonia 50% #5.3
- 05 Gregory 33% #2.0
- 08 Decathlon AmericaYou 17% #5.0
Buyers asked. AI answered. Decathlon America was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Decathlon America loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 28 websites to get Decathlon America onto first
- The questions to win, in the order to win them
- What to publish on Decathlon America's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: color_variants, outdoor setting.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “recall notice”.
3 images, 1 reel, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 1–8 hashtags per post. 48 words on average.
2.5 posts a week between 16 Oct and 30 Oct.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“recall notice”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01color_variants
- 02outdoor setting
- 03pocket-focused features
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor sporting goods market, Decathlon America is named in 1 of 6 answers.
Decathlon America is number 8. Osprey is named almost twice as often.
- 01 Osprey 50% #1.0
- 02 REI Co‐op 50% #3.3
- 03 Black Diamond 50% #5.0
- 04 Patagonia 50% #5.3
- 05 Gregory 33% #2.0
- 08 Decathlon America YOU 17% #5.0
Buyers asked. AI answered. Decathlon America was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 40
A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: color_variants, outdoor setting.
Fix in full reportHook strengthBest post vs. median 100
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “recall notice”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 reel, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 66
3 of 5 captions ask the reader to do anything. 1–8 hashtags per post. 48 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 16 Oct and 30 Oct.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
“brand”