When buyers ask AI about sports and fitness gear, Decathlon_India is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Adidas and ASICS are named more often.
AI names Decathlon_India in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Decathlon_India.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Decathlon_India is number 7. Adidas is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Adidas 100% #3.0
- 02 ASICS 83% #1.6
- 03 Nike 67% #1.8
- 04 Puma 67% #2.8
- 05 Brooks 50% #5.0
- 07 Decathlon_IndiaYou 17% #3.0
Buyers asked. AI answered. Decathlon_India was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Decathlon_India loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 31 websites to get Decathlon_India onto first
- The questions to win, in the order to win them
- What to publish on Decathlon_India's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Look sharp. Play harder.”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 2 hashtags per post. 23 words on average.
2.5 posts a week between 23 Sept and 7 Oct.
Your best post earned 4.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Look sharp. Play harder.”, 0.4% ER.
“Endless bounce, max cushion, or pure speed?”, 0.1% ER.
Promotional posts average 0.3%, product showcase posts 0.1%: 3.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Short, spirited lines invite you to play with confidence; product details then connect the gear to a practical benefit.”
Recurring marks
- 01Benefit-led sports hooks that connect gear with confidence, performance, or personal goals.
- 02Direct, energetic language that pairs a sports context with a product or activity.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sports and fitness gear, Decathlon_India is named in 1 of 6 answers.
Decathlon_India is number 7. Adidas is named almost twice as often.
- 01 Adidas 100% #3.0
- 02 ASICS 83% #1.6
- 03 Nike 67% #1.8
- 04 Puma 67% #2.8
- 05 Brooks 50% #5.0
- 07 Decathlon_India YOU 17% #3.0
Buyers asked. AI answered. Decathlon_India was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 23
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Look sharp. Play harder.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
4 of 5 captions ask the reader to do anything. 2 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 23 Sept and 7 Oct.
Best posting windowsYour best post earned 4.6× the engagement of your weakest.
#1 · 0.4%
“Short, spirited lines invite you to play with confidence; product details then connect the gear to a practical benefit.”