Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: conference branding, personal storytelling.
Your best post earns 0.6% engagement; the median post 0.2%.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 49 words on average.
4.4 posts a week between 29 Oct and 6 Nov.
Your best post earned 19× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Live from AfroTech.Conference”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on individuals or small groups, often framed with conference branding or indoor settings.
Voice
“Professional yet approachable, with a focus on community and inclusivity, often using clear and concise language to convey key messages.”
Recurring marks
- 01conference branding
- 02personal storytelling
- 03text overlays with clear messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 53
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: conference branding, personal storytelling.
Fix in full reportHook strengthBest post vs. median 34
Your best post earns 0.6% engagement; the median post 0.2%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 57
3 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 49 words on average.
CTA templatesCadencePosts per week 91
4.4 posts a week between 29 Oct and 6 Nov.
Best posting windowsYour best post earned 19× the engagement of your weakest.
#1 · 0.6%
Centered compositions with a focus on individuals or small groups, often framed with conference branding or indoor settings.
“Professional yet approachable, with a focus on community and inclusivity, often using clear and concise language to convey key messages.”