When buyers ask AI about South African news and current affairs, Daily Maverick is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Daily Maverick.
Read from the 5 answers that named Daily Maverick.
AI links Daily Maverick with this more than any other theme, and rarely credits it for contrast with public broadcaster. The full report shows the exact wording from each answer.
Daily Maverick leads. News24 is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Daily MaverickYou 83% #1.6
- 02 News24 83% #2.2
- 03 SABC News 67% #2.2
- 04 Mail & Guardian 67% #2.5
- 05 Business Day 50% #4.0
- 06 IOL 17% #3.0
Buyers asked. AI answered. Daily Maverick was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Daily Maverick loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Daily Maverick onto first
- The questions to win, in the order to win them
- What to publish on Daily Maverick's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: DM logo top-left, halftone portrait with bold condensed headline.
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “One year in and Joburg's story is still being written.”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 41 words on average.
31.0 posts a week between 6 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“One year in and Joburg's story is still being written.”, 0.2% ER.
“We're going into 2029 in high spirits”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A halftone portrait fills the frame with a bold condensed headline block across the lower third and the DM logo top-left.
Voice
“A plain-spoken news desk voice: it states the story, the date and the names involved, then steps back, with a warm second-person aside only on birthdays and anniversaries.”
Recurring marks
- 01DM logo top-left
- 02halftone portrait with bold condensed headline
- 03hand-drawn line motifs
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about South African news and current affairs, Daily Maverick is named in 5 of 6 answers.
Daily Maverick leads. News24 is next.
- 01 Daily Maverick YOU 83% #1.6
- 02 News24 83% #2.2
- 03 SABC News 67% #2.2
- 04 Mail & Guardian 67% #2.5
- 05 Business Day 50% #4.0
- 06 IOL 17% #3.0
Buyers asked. AI answered. Daily Maverick was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: DM logo top-left, halftone portrait with bold condensed headline.
Fix in full reportHook strengthBest post vs. median 72
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “One year in and Joburg's story is still being written.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 26
0 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 41 words on average.
CTA templatesCadencePosts per week 95
31.0 posts a week between 6 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.7× the engagement of your weakest.
#1 · 0.2%
A halftone portrait fills the frame with a bold condensed headline block across the lower third and the DM logo top-left.
“A plain-spoken news desk voice: it states the story, the date and the names involved, then steps back, with a warm second-person aside only on birthdays and anniversaries.”