Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: a single small subject in a large calm scene, warm, desaturated grade.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Summer, paused”.
4 images, 1 reel across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 4 words on average.
0.2 posts a week between 19 Mar and 7 Nov. Less than one post a week.
Your best post earned 2.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Summer, paused”, 0.5% ER.
“The sound of silence”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single small subject, such as a sailboat, boat or ship, placed off-centre in a large open frame of water, with dark trees framing the edges.
Voice
“A quiet photographer's voice that gives the image one or two words and then steps back.”
Recurring marks
- 01a single small subject in a large calm scene
- 02warm, desaturated grade
- 03no people in the frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: a single small subject in a large calm scene, warm, desaturated grade.
Fix in full reportHook strengthBest post vs. median 52
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Summer, paused”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 4 words on average.
CTA templatesCadencePosts per week 15
0.2 posts a week between 19 Mar and 7 Nov. Less than one post a week.
Best posting windowsYour best post earned 2.6× the engagement of your weakest.
#1 · 0.5%
A single small subject, such as a sailboat, boat or ship, placed off-centre in a large open frame of water, with dark trees framing the edges.
“A quiet photographer's voice that gives the image one or two words and then steps back.”