Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.23 across 5 posts. Recurring marks: dermatologist-backed guidance, text overlays on product/scene.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Opening question”.
5 of 5 posts are reels. carousels and images untested.
5 of 5 captions ask the reader to do anything. 11–25 hashtags per post. 161 words on average.
3.2 posts a week between 24 Oct and 4 Nov.
Your best post earned 2.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Opening question”, 0.0% ER.
“story”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered with overlay text
Voice
“brand”
Recurring marks
- 01dermatologist-backed guidance
- 02text overlays on product/scene
- 03teal block overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFive posts, scored on five things.
Visual identityPalette, layout, marks 23
Visual consistency 0.23 across 5 posts. Recurring marks: dermatologist-backed guidance, text overlays on product/scene.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Opening question”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 11–25 hashtags per post. 161 words on average.
CTA templatesCadencePosts per week 70
3.2 posts a week between 24 Oct and 4 Nov.
Best posting windowsYour best post earned 2.6× the engagement of your weakest.
#1 · 0.0%
centered with overlay text
“brand”