Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: pastel color palette, pink/coral accents.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “visual pastel aesthetic”.
3 carousels, 1 reel, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 21 words on average.
3.9 posts a week between 22 Oct and 31 Oct.
Your best post earned 3.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual pastel aesthetic”, 0.1% ER.
“Step-by-step instructions”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered product focal point with pastel aesthetic
Voice
“friendly”
Recurring marks
- 01pastel color palette
- 02pink/coral accents
- 03brand house textures
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: pastel color palette, pink/coral accents.
Fix in full reportHook strengthBest post vs. median 36
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “visual pastel aesthetic”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 23
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 22 Oct and 31 Oct.
Best posting windowsYour best post earned 3.3× the engagement of your weakest.
#1 · 0.1%
centered product focal point with pastel aesthetic
“friendly”