When buyers ask AI about film streaming and home video, Criterion Collection is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. MUBI is named more often.
The one idea AI attaches to Criterion Collection.
Read from the 4 answers that named Criterion Collection.
AI links Criterion Collection with this more than any other theme, and rarely credits it for benchmark for physical discs. The full report shows the exact wording from each answer.
Criterion Collection is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MUBI 83% #1.0
- 02 Criterion CollectionYou 67% #1.8
- 03 hoichoi 33% #2.5
- 04 Amazon.in 17% #2.0
- 05 Amazon Prime Video 17% #3.0
Buyers asked. AI answered. Criterion Collection was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Criterion Collection loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Criterion Collection onto first
- The questions to win, in the order to win them
- What to publish on Criterion Collection's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.25). Recurring marks: film-library and shelf backdrops, subtitled film titles that name each film as it is mentioned.
Your best post earns 1.4% engagement; the median post 0.7%. The one that landed opened with “WOULD YOU ERASE ME?”.
5 of 5 posts are carousels. reels and images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 42 words on average.
22.2 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“WOULD YOU ERASE ME?”, 1.4% ER.
“A lovely visit from Michelle Mao and Haley Lu Richardson!”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A centred subject sits in front of a film library or a tight film still, with the title or subtitle set low in the frame.
Voice
“A third-person cinephile curator speaking to fellow film lovers, with one sharp adjective per film and a light burst of excitement.”
Recurring marks
- 01film-library and shelf backdrops
- 02subtitled film titles that name each film as it is mentioned
- 03editorial poster treatments for new releases
- 04warm, muted palette of off-white, dark brown and cream
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about film streaming and home video, Criterion Collection is named in 4 of 6 answers.
Criterion Collection is second.
- 01 MUBI 83% #1.0
- 02 Criterion Collection YOU 67% #1.8
- 03 hoichoi 33% #2.5
- 04 Amazon.in 17% #2.0
- 05 Amazon Prime Video 17% #3.0
Buyers asked. AI answered. Criterion Collection was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 8 posts (consistency 0.25). Recurring marks: film-library and shelf backdrops, subtitled film titles that name each film as it is mentioned.
Fix in full reportHook strengthBest post vs. median 47
Your best post earns 1.4% engagement; the median post 0.7%. The one that landed opened with “WOULD YOU ERASE ME?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 42 words on average.
CTA templatesCadencePosts per week 95
22.2 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.1× the engagement of your weakest.
#1 · 1.4%
A centred subject sits in front of a film library or a tight film still, with the title or subtitle set low in the frame.
“A third-person cinephile curator speaking to fellow film lovers, with one sharp adjective per film and a light burst of excitement.”