When buyers ask AI about personal finance software, Credible is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. MortgageCalculator.org is named more often.
AI names Credible in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Credible.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Credible is second. MortgageCalculator.org is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MortgageCalculator.org 50% #6.0
- 02 CredibleYou 33% #3.5
- 03 Bankrate 33% #1.5
- 04 LendingTree 33% #2.0
- 05 NerdWallet 33% #3.5
- 06 Freddie Mac 33% #4.0
Buyers asked. AI answered. Credible was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Credible loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
-
Asking for someone like them1 of 1
recommending others
- Which of the 22 websites to get Credible onto first
- The questions to win, in the order to win them
- What to publish on Credible's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.65). Recurring marks: mascot character, bright and clean aesthetic.
Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “That feeling when you win $5k towards your student loan debt.”.
3 carousels, 1 reel, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 6–11 hashtags per post. 36 words on average.
4.5 posts a week between 2 Feb and 10 Feb.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“That feeling when you win $5k towards your student loan deb…”, 0.8% ER.
“A high-end modern kitchen?”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key visual elements like mascots, text overlays, and aspirational scenes.
Voice
“We speak directly to our audience with a friendly, professional tone, offering clear guidance and actionable advice.”
Recurring marks
- 01mascot character
- 02bright and clean aesthetic
- 03text overlays with clear messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about personal finance software, Credible is named in 2 of 6 answers.
Credible is second. MortgageCalculator.org is named more often.
- 01 MortgageCalculator.org 50% #6.0
- 02 Credible YOU 33% #3.5
- 03 Bankrate 33% #1.5
- 04 LendingTree 33% #2.0
- 05 NerdWallet 33% #3.5
- 06 Freddie Mac 33% #4.0
Buyers asked. AI answered. Credible was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 65
A 6-colour palette held across 7 posts (consistency 0.65). Recurring marks: mascot character, bright and clean aesthetic.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “That feeling when you win $5k towards your student loan debt.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 88
4 of 5 captions ask the reader to do anything. 6–11 hashtags per post. 36 words on average.
CTA templatesCadencePosts per week 92
4.5 posts a week between 2 Feb and 10 Feb.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.8%
Centered compositions with a focus on key visual elements like mascots, text overlays, and aspirational scenes.
“We speak directly to our audience with a friendly, professional tone, offering clear guidance and actionable advice.”