Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.40).
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “showcase multiple product lines in one post”.
5 of 5 posts are images. reels and carousels untested.
1 of 5 captions asks the reader to do anything. 0–7 hashtags per post. 38 words on average.
0.6 posts a week between 3 Sept and 1 Nov. Less than one post a week.
Your best post earned 1.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“showcase multiple product lines in one post”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent brand voice with occasional aspirational framing”
Recurring marks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 40
A 6-colour palette held across 7 posts (consistency 0.40).
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “showcase multiple product lines in one post”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
1 of 5 captions asks the reader to do anything. 0–7 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 23
0.6 posts a week between 3 Sept and 1 Nov. Less than one post a week.
Best posting windowsYour best post earned 1.5× the engagement of your weakest.
#1 · 0.1%
“consistent brand voice with occasional aspirational framing”