Prepared for CRAFTSMANChecked 3 Nov 2026

N°01 · AI visibility index Market · IndiaAsked · ChatGPT, Gemini

CRAFTSMAN

@craftsman · 332.2K followers

When buyers ask AI about hardware tools and home improvement market, CRAFTSMAN is named in 2 of 6 answers.

We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.

Answers naming CRAFTSMAN

02 /6

33% visibility across 2 AIs

ChatGPT · 1 / 3Gemini · 1 / 3

Visibility

33%

Share of AI answers that name CRAFTSMAN

Average position

#1.0

Where CRAFTSMAN lands when it is named

Sentiment

Positive

1 positive · 0 neutral · 1 negative

What AI says about you

AI names CRAFTSMAN in 2 answers, but ties it to no single idea yet.

Read from the 2 answers that named CRAFTSMAN.

AI names CRAFTSMAN, but has not settled on one idea yet. Your story is

Unwritten.

Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.

Tone of each mention

Positive1

Neutral0

Negative1

Objections AI raised0

Who AI recommends

CRAFTSMAN leads. Bosch is next.

Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.

RankBrandShareAvg. pos

01 CRAFTSMANYou 33% #1.0
02 Bosch 33% #1.0
03 Deeps Tools 17% #1.0
04 ImpressionCart 17% #1.0
05 Vertex Engineering Works 17% #1.0
06 Boxify 17% #2.0

See all 17 brands AI recommends

Where you were missing

Buyers asked. AI answered. CRAFTSMAN was not in it.

Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.

Q.01CRAFTSMAN not named

“For a DIY homeowner in India, what should I use for hanging shelves safely: a cordless drill with bits or a hammer drill?”

Q.02CRAFTSMAN not named

“For workshop organization, what would be better: advent calendar packaging or standard packaging for tool sets?”

Where the gaps are

CRAFTSMAN loses most when buyers are shopping for a specific need.

All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.

Shopping for a specific need0 of 1
Deciding what to look for0 of 1
Comparing brands0 of 1
Asking for someone like them0 of 1
Asking which brand to buy2 of 2

How to close them · in the full report

26websites AI read while
recommending others

Which of the 26 websites to get CRAFTSMAN onto first
The questions to win, in the order to win them
What to publish on CRAFTSMAN's own site and Instagram

Unlock every gap

Sealed · in the full AI report

We read 6 answers. You have seen two of them.

The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.

See every competitor and answer

more brands were recommended instead, beyond the 5 shown above

more questions beyond the 2 shown above, with full answers and what to fix

objections AI raised about CRAFTSMAN

Sealed

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

332.2K

Followers

0.9%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: distinct red tools visual identity, advent calendar as seasonal flagship.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.9% engagement; the median post 0.0%. The one that landed opened with “Enter for a chance to win”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

3 of 5 captions ask the reader to do anything. 0–7 hashtags per post. 21 words on average.

CTA templates

Cadence

Posts per week

4.9 posts a week between 26 Oct and 2 Nov.

Best posting windows

Posts that worked

Your best post earned 28× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.9% ERReel · 1 Nov 2026

The hook

“Enter for a chance to win”

Why it worked

01Clear, actionable entry steps
02Seasonal/holiday relevance
03Strong product packaging as hero visual

1,430 likes1,437 comments

#2 · 0.1% ER

unboxing

#3 · 0.0% ER

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“Enter for a chance to win”, 0.9% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.32share of frame

#D32F2F60%

#FFFFFF60%

#00000040%

#80808040%

#B2222240%

#FF000040%

Look

centered product focushorizontal alignment of tools/propsclose-up on product with shallow depth

natural and bright

Voice

“confident and clear”

Avg caption

21 words

Language

English

holiday giftDIY toolsseasonal giftingadvent calendar

Recurring marks

01distinct red tools visual identity
02advent calendar as seasonal flagship
03brand logo on tool rack
04holiday-themed packaging

Subjects, by frequency

CRAFTSMAN tools

advent calendar packaging

workshop/garage environment

gift/seasonal props

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

Start a 7-day free trial Log in

See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

Answered.

AI visibility

Every question we asked the AI platforms, who came up instead of you, and what to publish to change it.

nayavo.

Checked 3 Nov 2026

N°01 · AI visibilityIndia

CRAFTSMAN · @craftsman · 332.2K

When buyers ask AI about hardware tools and home improvement market, CRAFTSMAN is named in 2 of 6 answers.

2/6

answers name CRAFTSMAN

ChatGPT 1/3Gemini 1/3

Visibility

33%

Avg. pos

#1.0

Sentiment

Positive

01What AI says about you

AI names CRAFTSMAN, but has not settled on one idea yet. Your story is

Unwritten.

Tone of the 2 mentions

1 positive 0 neutral 1 negative 0 objections

02Who AI recommends

CRAFTSMAN leads. Bosch is next.

01 CRAFTSMAN YOU 33% #1.0
02 Bosch 33% #1.0
03 Deeps Tools 17% #1.0
04 ImpressionCart 17% #1.0
05 Vertex Engineering Works 17% #1.0
06 Boxify 17% #2.0

See all 17 brands AI recommends

03Where you were missing

Buyers asked. AI answered. CRAFTSMAN was not in it.

“For a DIY homeowner in India, what should I use for hanging shelves safely: a cordless drill with bits or a hammer drill?”

Q.01CRAFTSMAN not named

“For workshop organization, what would be better: advent calendar packaging or standard packaging for tool sets?”

Q.02CRAFTSMAN not named

more questions where AI named other brands. Sealed.

04Where the gaps are

Every kind of question, and how often AI named you.

Shopping for a specific need0 of 1
Deciding what to look for0 of 1
Comparing brands0 of 1
Asking for someone like them0 of 1
Asking which brand to buy2 of 2

26websites AI read while recommending others — which to get onto first, in the full report

Sealed in the full AI report

We read 6 answers. You have seen two.

more brands named instead

Seven posts, scored on five things.

45/100

332.2K

Followers

0.9%

Best post ER

0.0%

Median ER

05Scorecard · tap to open

Visual identityPalette, layout, marks 32

A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: distinct red tools visual identity, advent calendar as seasonal flagship.

Fix in full report

Hook strengthBest post vs. median 4

Your best post earns 0.9% engagement; the median post 0.0%. The one that landed opened with “Enter for a chance to win”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 74

3 of 5 captions ask the reader to do anything. 0–7 hashtags per post. 21 words on average.

CTA templates

CadencePosts per week 95

4.9 posts a week between 26 Oct and 2 Nov.

Best posting windows

06Posts that worked

Your best post earned 28× the engagement of your weakest.

#1 · 0.9%

The hook

“Enter for a chance to win”

Reel · 1 Nov 2026 · 1,430 likes

01Clear, actionable entry steps

02Seasonal/holiday relevance

03Strong product packaging as hero visual

#2 · 0.1% ER

unboxing

#3 · 0.0% ER

07All 5 posts, by engagement

26 Oct2 Nov

Best · “Enter for a chance to win”, 0.9% ER.

08Brand signature

60%

40%

centered product focushorizontal alignment of tools/propsclose-up on product with shallow depth

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Answered.Every AI question and what to publish

Full report for @craftsman

5 fixes · competitors · AI answers

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