Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: Cozymeal apron branding, hands-on cooking demonstrations.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “demonstrates technique”.
3 images, 2 carousels across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 92 words on average.
1.6 posts a week between 6 Oct and 28 Oct.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“demonstrates technique”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“second person, approachable”
Recurring marks
- 01Cozymeal apron branding
- 02hands-on cooking demonstrations
- 03lifestyle dining visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: Cozymeal apron branding, hands-on cooking demonstrations.
Fix in full reportHook strengthBest post vs. median 79
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “demonstrates technique”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 carousels across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 92 words on average.
CTA templatesCadencePosts per week 41
1.6 posts a week between 6 Oct and 28 Oct.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.1%
“second person, approachable”