When buyers ask AI about organic bedding and home goods, COYUCHI is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to COYUCHI.
Read from the 6 answers that named COYUCHI.
AI links COYUCHI with this more than any other theme, and rarely credits it for organic bedding leadership. The full report shows the exact wording from each answer.
COYUCHI leads. Avocado is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 COYUCHIYou 100% #2.5
- 02 Avocado 83% #2.4
- 03 Boll & Branch 67% #4.5
- 04 Pact 50% #4.3
- 05 Brooklinen 33% #2.5
- 06 Or & Zon 33% #4.0
COYUCHI loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get COYUCHI onto first
- The questions to win, in the order to win them
- What to publish on COYUCHI's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “AT HOME WITH kissser”.
3 carousels, 1 image, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 23 words on average.
5.9 posts a week between 26 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“AT HOME WITH kissser”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A calm, welcoming voice that makes considered home living feel personal, practical, and quietly aspirational.”
Recurring marks
- 01Warm, lived-in home storytelling that connects bedding to everyday family life.
- 02A polished but approachable voice balancing product quality with people and values.
- 03California-coast and natural-fiber positioning stated in the bio, but not established as a visual signature by the supplied exemplars.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about organic bedding and home goods, COYUCHI is named in 6 of 6 answers.
COYUCHI leads. Avocado is next.
- 01 COYUCHI YOU 100% #2.5
- 02 Avocado 83% #2.4
- 03 Boll & Branch 67% #4.5
- 04 Pact 50% #4.3
- 05 Brooklinen 33% #2.5
- 06 Or & Zon 33% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 0
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “AT HOME WITH kissser”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 24
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 95
5.9 posts a week between 26 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.3%
“A calm, welcoming voice that makes considered home living feel personal, practical, and quietly aspirational.”