When buyers ask AI about online education platform, Coursera is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Coursera.
Read from the 5 answers that named Coursera.
AI links Coursera with this more than any other theme, and rarely credits it for institutional and company partnerships. The full report shows the exact wording from each answer.
Coursera leads. edX is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CourseraYou 83% #2.2
- 02 edX 67% #3.2
- 03 Udemy 67% #4.2
- 04 Skillshare 33% #1.0
- 05 Domestika 33% #2.0
- 06 LinkedIn Learning 33% #3.0
Buyers asked. AI answered. Coursera was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Coursera loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Coursera onto first
- The questions to win, in the order to win them
- What to publish on Coursera's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on four things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Which computing career fits how you think? 👀”.
2 reels, 2 carousels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 82 words on average.
9.0 posts a week between 28 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Which computing career fits how you think? 👀”, 0.0% ER.
“Sometimes, trying something new is all it takes to see your…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
focused on individuals and tools in action
Voice
“"Learning transforms lives, and every skill you gain brings you closer to your goals."”
Recurring marks
- 01educational focus
- 02clear call-to-actions
- 03inspirational storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online education platform, Coursera is named in 5 of 6 answers.
Coursera leads. edX is next.
- 01 Coursera YOU 83% #2.2
- 02 edX 67% #3.2
- 03 Udemy 67% #4.2
- 04 Skillshare 33% #1.0
- 05 Domestika 33% #2.0
- 06 LinkedIn Learning 33% #3.0
Buyers asked. AI answered. Coursera was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Five posts, scored on four things.
Hook strengthBest post vs. median 67
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Which computing career fits how you think? 👀”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 68
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 82 words on average.
CTA templatesCadencePosts per week 95
9.0 posts a week between 28 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
focused on individuals and tools in action
“"Learning transforms lives, and every skill you gain brings you closer to your goals."”