When buyers ask AI about outdoor apparel and gear, Columbia Sportswear is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Patagonia is named more often.
AI names Columbia Sportswear in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Columbia Sportswear.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Columbia Sportswear is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Patagonia 83% #1.8
- 02 Columbia SportswearYou 67% #3.2
- 03 Arc’teryx 67% #1.5
- 04 The North Face 67% #3.5
- 05 Marmot 50% #4.3
- 06 Mountain Hardwear 33% #5.5
Buyers asked. AI answered. Columbia Sportswear was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Columbia Sportswear loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get Columbia Sportswear onto first
- The questions to win, in the order to win them
- What to publish on Columbia Sportswear's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “If you’re someone who can hold their own when things get a little chaotic”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
4.3 posts a week between 22 Oct and 30 Oct.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“If you’re someone who can hold their own when things get a …”, 0.7% ER.
“announcement of product restock”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
““Hope for the best, prepare for the worst.” The voice is direct and self-assured: lead with a memorable thought, then make the offer or action clear.”
Recurring marks
- 01Campaign language built around preparedness, self-reliance, and memorable slogans.
- 02Named product and collection titles, paired with clear availability or access details.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor apparel and gear, Columbia Sportswear is named in 4 of 6 answers.
Columbia Sportswear is second.
- 01 Patagonia 83% #1.8
- 02 Columbia Sportswear YOU 67% #3.2
- 03 Arc’teryx 67% #1.5
- 04 The North Face 67% #3.5
- 05 Marmot 50% #4.3
- 06 Mountain Hardwear 33% #5.5
Buyers asked. AI answered. Columbia Sportswear was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 20
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “If you’re someone who can hold their own when things get a little chaotic”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 63
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 22 Oct and 30 Oct.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.7%
““Hope for the best, prepare for the worst.” The voice is direct and self-assured: lead with a memorable thought, then make the offer or action clear.”