When buyers ask AI about enterprise data governance software, Collibra is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Collibra in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Collibra.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Collibra leads. Informatica is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CollibraYou 67% #2.2
- 02 Informatica 50% #3.7
- 03 IBM 50% #6.0
- 04 Atlan 33% #3.5
- 05 Alation 33% #5.5
- 06 Microsoft 33% #7.5
Buyers asked. AI answered. Collibra was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Collibra loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 11 websites to get Collibra onto first
- The questions to win, in the order to win them
- What to publish on Collibra's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: acquisition announcements, co-branded assets.
Your best post earns 2.5% engagement; the median post 1.5%. The one that landed opened with “group dynamics”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 1–3 hashtags per post. 78 words on average.
2.4 posts a week between 8 Oct and 23 Oct.
Your best post earned 7.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“group dynamics”, 2.5% ER.
Lifestyle posts average 2.4%, promotional posts 1.5%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered, co-branded assets with bold typography
Voice
“brand_voice”
Recurring marks
- 01acquisition announcements
- 02co-branded assets
- 03bold headlines
- 04storytelling through events
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about enterprise data governance software, Collibra is named in 4 of 6 answers.
Collibra leads. Informatica is next.
- 01 Collibra YOU 67% #2.2
- 02 Informatica 50% #3.7
- 03 IBM 50% #6.0
- 04 Atlan 33% #3.5
- 05 Alation 33% #5.5
- 06 Microsoft 33% #7.5
Buyers asked. AI answered. Collibra was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: acquisition announcements, co-branded assets.
Fix in full reportHook strengthBest post vs. median 61
Your best post earns 2.5% engagement; the median post 1.5%. The one that landed opened with “group dynamics”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
1 of 5 captions asks the reader to do anything. 1–3 hashtags per post. 78 words on average.
CTA templatesCadencePosts per week 55
2.4 posts a week between 8 Oct and 23 Oct.
Best posting windowsYour best post earned 7.8× the engagement of your weakest.
#1 · 2.5%
centered, co-branded assets with bold typography
“brand_voice”