When buyers ask AI about household cleaning products, Clorox is not in the answers yet.
Happi Planet is named in 50% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Clorox yet.
Nothing to read yet. This fills in as soon as AI names Clorox.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Clorox was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Clorox
Happi Planet leads. Clorox can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Happi Planet 50% #2.3
- 02 Beco 50% #3.0
- 03 Faber 17% #1.0
- 04 Hindustan Unilever 17% #1.0
- 05 NO BRAINER 17% #1.0
- — CloroxYou 0% Not named
Buyers asked. AI answered. Clorox was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Clorox is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 29 websites to get Clorox onto first
- The questions to win, in the order to win them
- What to publish on Clorox's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Three posts, scored on four things.
Read from their three most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%.
3 of 3 posts are reels. carousels and images untested.
1 of 3 captions asks the reader to do anything. 0–5 hashtags per post. 19 words on average.
2.4 posts a week between 23 Oct and 1 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 3 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“tag request”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
Recurring marks
- 01product_on_stove
- 02spray_bottle_close-up
- 03kitchen_setting
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about household cleaning products, Clorox is not in the answers yet.
Happi Planet leads. Clorox can enter with one mention.
- 01 Happi Planet 50% #2.3
- 02 Beco 50% #3.0
- 03 Faber 17% #1.0
- 04 Hindustan Unilever 17% #1.0
- 05 NO BRAINER 17% #1.0
- — Clorox YOU 0% Not named
Buyers asked. AI answered. Clorox was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Three posts, scored on four things.
Hook strengthBest post vs. median 92
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 20
3 of 3 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 50
1 of 3 captions asks the reader to do anything. 0–5 hashtags per post. 19 words on average.
CTA templatesCadencePosts per week 54
2.4 posts a week between 23 Oct and 1 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
