When buyers ask AI about reusable refillable lighters, Clipper Official is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Clipper Official.
Read from the 6 answers that named Clipper Official.
AI links Clipper Official with this more than any other theme, and rarely credits it for long reach. The full report shows the exact wording from each answer.
Clipper Official leads. Zippo is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Clipper OfficialYou 100% #2.5
- 02 Zippo 83% #1.4
- 03 Colibri 83% #2.0
- 04 BIC 17% #1.0
Clipper Official loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Clipper Official onto first
- The questions to win, in the order to win them
- What to publish on Clipper Official's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: CLIPPER wordmark centred in the frame, product lineups in rows.
Your best post earns 3.0% engagement; the median post 0.6%. The one that landed opened with “We've got the new Clipper lighters collection: Magic Mushrooms”.
3 reels, 2 images across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 3–8 hashtags per post. 25 words on average.
0.1 posts a week between 22 May and 6 Mar. Less than one post a week.
Your best post earned 20× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We've got the new Clipper lighters collection: Magic Mushro…”, 3.0% ER.
“Gas, adrenaline, and pure attitude.”, 0.2% ER.
Product showcase posts average 1.4%, promotional posts 0.5%: 3.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
The product sits centred, either in a symmetrical row of lighters or in a close-up framed by hands.
Voice
“Short, punchy and confident. Clipper speaks as the brand and ends on a prompt that asks the reader to pick a favourite or make a choice.”
Recurring marks
- 01CLIPPER wordmark centred in the frame
- 02product lineups in rows
- 03short bold headline over a product close-up
- 04reusable badge on the product
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about reusable refillable lighters, Clipper Official is named in 6 of 6 answers.
Clipper Official leads. Zippo is next.
- 01 Clipper Official YOU 100% #2.5
- 02 Zippo 83% #1.4
- 03 Colibri 83% #2.0
- 04 BIC 17% #1.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: CLIPPER wordmark centred in the frame, product lineups in rows.
Fix in full reportHook strengthBest post vs. median 21
Your best post earns 3.0% engagement; the median post 0.6%. The one that landed opened with “We've got the new Clipper lighters collection: Magic Mushrooms”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 3–8 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 14
0.1 posts a week between 22 May and 6 Mar. Less than one post a week.
Best posting windowsYour best post earned 20× the engagement of your weakest.
#1 · 3.0%
The product sits centred, either in a symmetrical row of lighters or in a close-up framed by hands.
“Short, punchy and confident. Clipper speaks as the brand and ends on a prompt that asks the reader to pick a favourite or make a choice.”