When buyers ask AI about sustainable bags and accessories, Clan Earth is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Clan Earth.
Read from the 3 answers that named Clan Earth.
AI links Clan Earth with this more than any other theme, and rarely credits it for water-resistant. The full report shows the exact wording from each answer.
Clan Earth leads. Brown Living is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Clan EarthYou 50% #1.0
- 02 Brown Living 33% #1.5
- 03 Malai 33% #2.5
- 04 A Big Indian Story 33% #3.5
- 05 Arture 33% #4.5
- 06 Dwij 33% #6.0
Buyers asked. AI answered. Clan Earth was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Clan Earth loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 18 websites to get Clan Earth onto first
- The questions to win, in the order to win them
- What to publish on Clan Earth's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.72). Recurring marks: eco-friendly products, natural outdoor settings.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Tenzin’s out here scaling frozen cliffs like a legend — no hype, just heart.”.
2 images, 2 reels, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 44 words on average.
0.2 posts a week between 15 Apr and 26 Oct. Less than one post a week.
Your best post earned 6.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Tenzin’s out here scaling frozen cliffs like a legend — no …”, 0.3% ER.
“A wallet that tells a story — of forests, craftsmanship, an…”, 0.1% ER.
Lifestyle posts average 0.3%, product showcase posts 0.1%: 3.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Natural outdoor settings with a focus on products and occasional integration of people.
Voice
“We speak with a friendly, inspirational tone that emphasizes sustainability and adventure, making our audience feel empowered to make eco-conscious choices.”
Recurring marks
- 01eco-friendly products
- 02natural outdoor settings
- 03sustainability messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sustainable bags and accessories, Clan Earth is named in 3 of 6 answers.
Clan Earth leads. Brown Living is next.
- 01 Clan Earth YOU 50% #1.0
- 02 Brown Living 33% #1.5
- 03 Malai 33% #2.5
- 04 A Big Indian Story 33% #3.5
- 05 Arture 33% #4.5
- 06 Dwij 33% #6.0
Buyers asked. AI answered. Clan Earth was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 72
A 6-colour palette held across 7 posts (consistency 0.72). Recurring marks: eco-friendly products, natural outdoor settings.
Fix in full reportHook strengthBest post vs. median 30
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Tenzin’s out here scaling frozen cliffs like a legend — no hype, just heart.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 11
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 44 words on average.
CTA templatesCadencePosts per week 15
0.2 posts a week between 15 Apr and 26 Oct. Less than one post a week.
Best posting windowsYour best post earned 6.1× the engagement of your weakest.
#1 · 0.3%
Natural outdoor settings with a focus on products and occasional integration of people.
“We speak with a friendly, inspirational tone that emphasizes sustainability and adventure, making our audience feel empowered to make eco-conscious choices.”