When buyers ask AI about adult education courses, City Lit is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to City Lit.
Read from the 3 answers that named City Lit.
AI links City Lit with this more than any other theme, and rarely credits it for renowned alumni. The full report shows the exact wording from each answer.
City Lit leads. ClassBento is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 City LitYou 50% #1.7
- 02 ClassBento 33% #3.5
- 03 City Academy 33% #4.5
- 04 London Training for Excellence 17% #1.0
- 05 Skillshare 17% #1.0
- 06 The Kiln Rooms 17% #1.0
Buyers asked. AI answered. City Lit was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
City Lit loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 21 websites to get City Lit onto first
- The questions to win, in the order to win them
- What to publish on City Lit's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Three posts, scored on five things.
Read from their three most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 3 posts (consistency 0.68). Recurring marks: vibrant colors, text overlays with clear messaging.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Black History Month announcement”.
3 of 3 posts are images. reels and carousels untested.
3 of 3 captions ask the reader to do anything. 5 hashtags per post. 53 words on average.
2.7 posts a week between 29 Oct and 6 Nov.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 3 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Black History Month announcement”, 0.1% ER.
“Halloween isn't just about scares… it's about stories. 🎃”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with a focus on text and thematic graphics
Voice
“Encouraging and informative, the captions inspire curiosity and a love for learning, often using questions or calls-to-action to engage the audience.”
Recurring marks
- 01vibrant colors
- 02text overlays with clear messaging
- 03seasonal and thematic visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about adult education courses, City Lit is named in 3 of 6 answers.
City Lit leads. ClassBento is next.
- 01 City Lit YOU 50% #1.7
- 02 ClassBento 33% #3.5
- 03 City Academy 33% #4.5
- 04 London Training for Excellence 17% #1.0
- 05 Skillshare 17% #1.0
- 06 The Kiln Rooms 17% #1.0
Buyers asked. AI answered. City Lit was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Three posts, scored on five things.
Visual identityPalette, layout, marks 68
A 6-colour palette held across 3 posts (consistency 0.68). Recurring marks: vibrant colors, text overlays with clear messaging.
Fix in full reportHook strengthBest post vs. median 10
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Black History Month announcement”.
Hook formulasFormat rangeReel · Carousel · Image 20
3 of 3 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
3 of 3 captions ask the reader to do anything. 5 hashtags per post. 53 words on average.
CTA templatesCadencePosts per week 60
2.7 posts a week between 29 Oct and 6 Nov.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 0.1%
centered compositions with a focus on text and thematic graphics
“Encouraging and informative, the captions inspire curiosity and a love for learning, often using questions or calls-to-action to engage the audience.”