When buyers ask AI about business and financial news media, City AM is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to City AM.
Read from the 5 answers that named City AM.
AI links City AM with this more than any other theme, and rarely credits it for markets and sme coverage. The full report shows the exact wording from each answer.
City AM leads. BBC News is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 City AMYou 83% #1.6
- 02 BBC News 83% #2.0
- 03 Financial Times 33% #2.5
- 04 The Guardian 33% #2.5
- 05 Sky News 17% #2.0
- 06 Evening Standard 17% #3.0
Buyers asked. AI answered. City AM was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
City AM loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get City AM onto first
- The questions to win, in the order to win them
- What to publish on City AM's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: small square news logo at top centre, bold white headline over a dark gradient.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Wales rugby in death spiral”.
5 of 5 posts are images. reels and carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 25 words on average.
11.5 posts a week between 4 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Wales rugby in death spiral”, 0.1% ER.
“Leicester City slammed for allowing links to porn star Eva …”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
full-bleed photo with a bold headline band across the lower third and a small square logo top centre
Voice
“Plain, third-person news caption that states the story in one or two lines and never speaks as the brand.”
Recurring marks
- 01small square news logo at top centre
- 02bold white headline over a dark gradient
- 03lower-third headline band
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about business and financial news media, City AM is named in 5 of 6 answers.
City AM leads. BBC News is next.
- 01 City AM YOU 83% #1.6
- 02 BBC News 83% #2.0
- 03 Financial Times 33% #2.5
- 04 The Guardian 33% #2.5
- 05 Sky News 17% #2.0
- 06 Evening Standard 17% #3.0
Buyers asked. AI answered. City AM was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: small square news logo at top centre, bold white headline over a dark gradient.
Fix in full reportHook strengthBest post vs. median 52
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Wales rugby in death spiral”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 95
11.5 posts a week between 4 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.9× the engagement of your weakest.
#1 · 0.1%
full-bleed photo with a bold headline band across the lower third and a small square logo top centre
“Plain, third-person news caption that states the story in one or two lines and never speaks as the brand.”