When buyers ask AI about insurance services, Chubb is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Chubb.
Read from the 4 answers that named Chubb.
AI links Chubb with this more than any other theme, and rarely credits it for global travel coverage. The full report shows the exact wording from each answer.
Chubb leads. Travelers is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ChubbYou 67% #3.0
- 02 Travelers 50% #2.0
- 03 Allianz 33% #2.5
- 04 IMG 33% #3.0
- 05 ERGO NEXT 33% #3.5
- 06 The Hartford 33% #3.5
Buyers asked. AI answered. Chubb was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Chubb loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get Chubb onto first
- The questions to win, in the order to win them
- What to publish on Chubb's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.55). Recurring marks: consistent use of branding elements, focus on high-profile events.
Your best post earns 0.9% engagement; the median post 0.6%.
3 reels, 1 carousel, 1 image across 5 posts.
0 of 5 captions ask the reader to do anything. 0–8 hashtags per post. 59 words on average.
0.2 posts a week between 29 Jan and 1 Jul. Less than one post a week.
Your best post earned 2.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Melbourne Park is buzzing with anticipation”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered and grid compositions with a focus on key visual elements like branding, people, and event settings
Voice
“A professional and polished tone that emphasizes the brand's leadership, partnerships, and community impact.”
Recurring marks
- 01consistent use of branding elements
- 02focus on high-profile events
- 03professional production quality
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance services, Chubb is named in 4 of 6 answers.
Chubb leads. Travelers is next.
- 01 Chubb YOU 67% #3.0
- 02 Travelers 50% #2.0
- 03 Allianz 33% #2.5
- 04 IMG 33% #3.0
- 05 ERGO NEXT 33% #3.5
- 06 The Hartford 33% #3.5
Buyers asked. AI answered. Chubb was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 55
A 6-colour palette held across 7 posts (consistency 0.55). Recurring marks: consistent use of branding elements, focus on high-profile events.
Fix in full reportHook strengthBest post vs. median 71
Your best post earns 0.9% engagement; the median post 0.6%.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 28
0 of 5 captions ask the reader to do anything. 0–8 hashtags per post. 59 words on average.
CTA templatesCadencePosts per week 16
0.2 posts a week between 29 Jan and 1 Jul. Less than one post a week.
Best posting windowsYour best post earned 2.7× the engagement of your weakest.
#1 · 0.9%
centered and grid compositions with a focus on key visual elements like branding, people, and event settings
“A professional and polished tone that emphasizes the brand's leadership, partnerships, and community impact.”