Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: a neutral cream and grey palette that lets the handmade object carry the colour, the maker's own face or hands present in the frame.
Your best post earns 1.4% engagement; the median post 0.4%. The one that landed opened with “we welcomed our sweet baby girl to the world”.
3 reels, 1 image, 1 carousel across 5 posts.
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 29 words on average.
0.1 posts a week between 3 Dec and 16 Feb. Less than one post a week.
Your best post earned 9.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“we welcomed our sweet baby girl to the world”, 1.4% ER.
“HIRE A DECORATOR FOR CHRISTMAS!”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single subject held close to the lens against a plain indoor backdrop, with the piece or face filling the frame.
Voice
“A friendly maker talking to followers like a friend, excited about a project and quick to say why it was made.”
Recurring marks
- 01a neutral cream and grey palette that lets the handmade object carry the colour
- 02the maker's own face or hands present in the frame
- 03personal, unpolished framing rather than polished studio shots
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: a neutral cream and grey palette that lets the handmade object carry the colour, the maker's own face or hands present in the frame.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 1.4% engagement; the median post 0.4%. The one that landed opened with “we welcomed our sweet baby girl to the world”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 50
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 29 words on average.
CTA templatesCadencePosts per week 13
0.1 posts a week between 3 Dec and 16 Feb. Less than one post a week.
Best posting windowsYour best post earned 9.0× the engagement of your weakest.
#1 · 1.4%
A single subject held close to the lens against a plain indoor backdrop, with the piece or face filling the frame.
“A friendly maker talking to followers like a friend, excited about a project and quick to say why it was made.”