When buyers ask AI about luxury fashion retail, Chloé is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Chanel and Hermes are named more often.
AI names Chloé in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Chloé.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Chloé is sixth. Chanel is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Chanel 33% #3.0
- 02 Hermes 33% #3.0
- 03 Hidesign 33% #3.5
- 04 Louis Vuitton 33% #3.5
- 05 Da Milano 33% #4.5
- 06 ChloéYou 17% Not named
Buyers asked. AI answered. Chloé was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Chloé loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 33 websites to get Chloé onto first
- The questions to win, in the order to win them
- What to publish on Chloé's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Twelve posts, scored on five things.
Read from their twelve most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 12 posts (consistency 0.37). Recurring marks: logo overlay, text_overlay on image.
Your best post earns 0.1% engagement; the median post 0.0%.
3 images, 1 carousel, 1 reel across 5 posts.
0 of 5 captions ask the reader to do anything. 2 hashtags per post. 25 words on average.
17.2 posts a week between 2 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent brand voice across posts”
Recurring marks
- 01logo overlay
- 02text_overlay on image
- 03bold typography
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about luxury fashion retail, Chloé is named in 1 of 6 answers.
Chloé is sixth. Chanel is named almost twice as often.
- 01 Chanel 33% #3.0
- 02 Hermes 33% #3.0
- 03 Hidesign 33% #3.5
- 04 Louis Vuitton 33% #3.5
- 05 Da Milano 33% #4.5
- 06 Chloé YOU 17% Not named
Buyers asked. AI answered. Chloé was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Twelve posts, scored on five things.
Visual identityPalette, layout, marks 37
A 6-colour palette held across 12 posts (consistency 0.37). Recurring marks: logo overlay, text_overlay on image.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 carousel, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
0 of 5 captions ask the reader to do anything. 2 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 95
17.2 posts a week between 2 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.1%
“consistent brand voice across posts”