When buyers ask AI about mental health support services, Childline is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Childline in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Childline.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Childline leads. Mental Health UK is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ChildlineYou 50% #3.0
- 02 Mental Health UK 50% #5.0
- 03 YoungMinds 50% #5.0
- 04 NHS 33% #1.0
- 05 Mind 33% #2.0
- 06 Barnardos 33% #3.0
Buyers asked. AI answered. Childline was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Childline loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy2 of 2
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Asking for someone like them1 of 1
recommending others
- Which of the 17 websites to get Childline onto first
- The questions to win, in the order to win them
- What to publish on Childline's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: text overlays on all posts, relatable scenarios.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Reminder notification overlay”.
4 reels, 1 carousel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 50 words on average.
11.9 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Reminder notification overlay”, 0.1% ER.
“tell me why everyone thinks 'making new friends' fixes feel…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Natural and relatable compositions with a focus on people and their environments.
Voice
“We understand how you feel, and we're here to help. You're not alone.”
Recurring marks
- 01text overlays on all posts
- 02relatable scenarios
- 03emotional and supportive messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about mental health support services, Childline is named in 3 of 6 answers.
Childline leads. Mental Health UK is next.
- 01 Childline YOU 50% #3.0
- 02 Mental Health UK 50% #5.0
- 03 YoungMinds 50% #5.0
- 04 NHS 33% #1.0
- 05 Mind 33% #2.0
- 06 Barnardos 33% #3.0
Buyers asked. AI answered. Childline was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: text overlays on all posts, relatable scenarios.
Fix in full reportHook strengthBest post vs. median 62
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Reminder notification overlay”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
5 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 50 words on average.
CTA templatesCadencePosts per week 95
11.9 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.2× the engagement of your weakest.
#1 · 0.1%
Natural and relatable compositions with a focus on people and their environments.
“We understand how you feel, and we're here to help. You're not alone.”