Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: iMessage-style text bubble memes, split-screen zodiac lip combos.
Your best post earns 0.6% engagement; the median post 0.0%. The one that landed opened with “From your 9AM coffee run to your 9PM plans — your mascara has seen it ALL. 👀✨”.
6 reels, 4 carousels across 10 posts. images untested.
7 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 45 words on average.
6.7 posts a week between 22 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 86× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“From your 9AM coffee run to your 9PM plans — your mascara h…”, 0.6% ER.
“Relationship status: emotionally attached to my makeup bag.…”, 0.0% ER.
Promotional posts average 0.2%, product showcase posts 0.0%: 8.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered close-ups focusing tightly on product application or texture swatches, often utilizing split-screen comparisons or inset detail boxes.
Voice
“Playful, conversational, and highly relatable. Uses Gen-Z slang, friendly sibling/bestie banter, and clear, structured formatting with plenty of emojis. Often speaks from a first-person plural perspective ('we made the combos') or directly addresses the audience ('Sisters, drop your makeup wishlist').”
Recurring marks
- 01iMessage-style text bubble memes
- 02split-screen zodiac lip combos
- 03zoom-in detail inset boxes with directional arrows
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: iMessage-style text bubble memes, split-screen zodiac lip combos.
Fix in full reportHook strengthBest post vs. median 3
Your best post earns 0.6% engagement; the median post 0.0%. The one that landed opened with “From your 9AM coffee run to your 9PM plans — your mascara has seen it ALL. 👀✨”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 reels, 4 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 74
7 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 95
6.7 posts a week between 22 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 86× the engagement of your weakest.
#1 · 0.6%
Centered close-ups focusing tightly on product application or texture swatches, often utilizing split-screen comparisons or inset detail boxes.
“Playful, conversational, and highly relatable. Uses Gen-Z slang, friendly sibling/bestie banter, and clear, structured formatting with plenty of emojis. Often speaks from a first-person plural perspective ('we made the combos') or directly addresses the audience ('Sisters, drop your makeup wishlist').”