When buyers ask AI about investment professional certification, CFA Institute is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to CFA Institute.
Read from the 6 answers that named CFA Institute.
AI links CFA Institute with this more than any other theme, and rarely credits it for work experience required. The full report shows the exact wording from each answer.
CFA Institute leads. NISM is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CFA InstituteYou 100% #1.0
- 02 NISM 67% #2.2
- 03 CISI 17% #2.0
CFA Institute loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get CFA Institute onto first
- The questions to win, in the order to win them
- What to publish on CFA Institute's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: CFA Institute logo top-left on event cards, serif headline that states the topic in one line.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “GIPS 2026 is coming. Get ahead of the conversation.”.
3 carousels, 2 images across 5 posts. reels untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 89 words on average.
17.3 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“GIPS 2026 is coming. Get ahead of the conversation.”, 0.1% ER.
“Finance scholar, factor investing researcher, and author on…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Photo above or beside a solid colour panel carrying a large serif headline and a short subline
Voice
“A measured institutional voice that speaks about the CFA community in the third person, opening with a question or a fact and then naming the people behind it. Formal and precise, with no slang.”
Recurring marks
- 01CFA Institute logo top-left on event cards
- 02serif headline that states the topic in one line
- 03deep navy colour panel
- 04highlight block behind a key word in the headline
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about investment professional certification, CFA Institute is named in 6 of 6 answers.
CFA Institute leads. NISM is next.
- 01 CFA Institute YOU 100% #1.0
- 02 NISM 67% #2.2
- 03 CISI 17% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: CFA Institute logo top-left on event cards, serif headline that states the topic in one line.
Fix in full reportHook strengthBest post vs. median 57
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “GIPS 2026 is coming. Get ahead of the conversation.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 89 words on average.
CTA templatesCadencePosts per week 95
17.3 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.3× the engagement of your weakest.
#1 · 0.1%
Photo above or beside a solid colour panel carrying a large serif headline and a short subline
“A measured institutional voice that speaks about the CFA community in the third person, opening with a question or a fact and then naming the people behind it. Formal and precise, with no slang.”