When buyers ask AI about sensitive skincare products, Cetaphil is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. CeraVe and Neutrogena are named more often.
The one idea AI attaches to Cetaphil.
Read from the 5 answers that named Cetaphil.
AI links Cetaphil with this more than any other theme, and rarely credits it for trusted legacy. The full report shows the exact wording from each answer.
Cetaphil is third.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CeraVe 100% #1.5
- 02 Neutrogena 100% #4.2
- 03 CetaphilYou 83% #3.4
- 04 La Roche‐Posay 83% #2.8
- 05 Vanicream 83% #2.8
- 06 Aveeno 67% #7.5
Buyers asked. AI answered. Cetaphil was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Cetaphil loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Cetaphil onto first
- The questions to win, in the order to win them
- What to publish on Cetaphil's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.76). Recurring marks: text overlays, minimalist aesthetic.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Discover Niacinamide”.
3 reels, 1 carousel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 44 words on average.
3.8 posts a week between 26 Oct and 4 Nov.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Discover Niacinamide”, 0.1% ER.
“Dermatologist-approved hydration”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional studio visuals with centered or rule-of-thirds composition, often featuring clean and minimalist aesthetics.
Voice
“Clear, concise, and professional, with a focus on educating the audience about skincare benefits and science-backed ingredients.”
Recurring marks
- 01text overlays
- 02minimalist aesthetic
- 03professional studio visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sensitive skincare products, Cetaphil is named in 5 of 6 answers.
Cetaphil is third.
- 01 CeraVe 100% #1.5
- 02 Neutrogena 100% #4.2
- 03 Cetaphil YOU 83% #3.4
- 04 La Roche‐Posay 83% #2.8
- 05 Vanicream 83% #2.8
- 06 Aveeno 67% #7.5
Buyers asked. AI answered. Cetaphil was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Five posts, scored on five things.
Visual identityPalette, layout, marks 76
A 6-colour palette held across 5 posts (consistency 0.76). Recurring marks: text overlays, minimalist aesthetic.
Fix in full reportHook strengthBest post vs. median 45
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Discover Niacinamide”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 44 words on average.
CTA templatesCadencePosts per week 81
3.8 posts a week between 26 Oct and 4 Nov.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.1%
Professional studio visuals with centered or rule-of-thirds composition, often featuring clean and minimalist aesthetics.
“Clear, concise, and professional, with a focus on educating the audience about skincare benefits and science-backed ingredients.”