When buyers ask AI about skincare and haircare products, CeraVe is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to CeraVe.
Read from the 5 answers that named CeraVe.
AI links CeraVe with this more than any other theme, and rarely credits it for skin-science reputation. The full report shows the exact wording from each answer.
CeraVe leads. La Roche‐Posay is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CeraVeYou 83% #1.8
- 02 La Roche‐Posay 50% #1.7
- 03 Vanicream 50% #5.0
- 04 Aveeno 33% #3.0
- 05 Dermalogica 17% #1.0
- 06 Differin 17% #1.0
Buyers asked. AI answered. CeraVe was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
CeraVe loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 6 websites to get CeraVe onto first
- The questions to win, in the order to win them
- What to publish on CeraVe's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “We’ve come a long way in skincare innovation...”.
3 images, 1 carousel, 1 reel across 5 posts.
3 of 5 captions ask the reader to do anything. 2 hashtags per post. 29 words on average.
4.9 posts a week between 23 Oct and 30 Oct.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We’ve come a long way in skincare innovation...”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
clean and minimalistic product-focused visuals
Voice
“CeraVe speaks with a professional yet approachable tone, emphasizing product benefits and skin health while maintaining a supportive and engaging style.”
Recurring marks
- 01#CeraVe
- 02blue and white color palette
- 03essential ceramides
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skincare and haircare products, CeraVe is named in 5 of 6 answers.
CeraVe leads. La Roche‐Posay is next.
- 01 CeraVe YOU 83% #1.8
- 02 La Roche‐Posay 50% #1.7
- 03 Vanicream 50% #5.0
- 04 Aveeno 33% #3.0
- 05 Dermalogica 17% #1.0
- 06 Differin 17% #1.0
Buyers asked. AI answered. CeraVe was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 19
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “We’ve come a long way in skincare innovation...”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 carousel, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
3 of 5 captions ask the reader to do anything. 2 hashtags per post. 29 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 23 Oct and 30 Oct.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.3%
clean and minimalistic product-focused visuals
“CeraVe speaks with a professional yet approachable tone, emphasizing product benefits and skin health while maintaining a supportive and engaging style.”