When buyers ask AI about athletic apparel and gear, CEP is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Adidas is named more often.
The one idea AI attaches to CEP.
Read from the 3 answers that named CEP.
AI links CEP with this more than any other theme, and rarely credits it for reduces discomfort. The full report shows the exact wording from each answer.
CEP is second. Adidas is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Adidas 67% #1.0
- 02 CEPYou 50% #2.0
- 03 Brooks 33% #3.0
- 04 Compressport 33% #3.0
- 05 Under Pressure Sox 33% #4.0
- 06 On 33% Not named
Buyers asked. AI answered. CEP was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
CEP loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 17 websites to get CEP onto first
- The questions to win, in the order to win them
- What to publish on CEP's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.51). Recurring marks: Iconic cityscapes, Minimalist studio shots.
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “visual appeal of a bustling city scene”.
3 carousels, 2 reels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 2 hashtags per post. 20 words on average.
3.8 posts a week between 26 Oct and 4 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual appeal of a bustling city scene”, 0.4% ER.
“The right layer makes all the difference.”, 0.0% ER.
Lifestyle posts average 0.4%, product showcase posts 0.0%: 141× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and centered compositions with occasional use of rule of thirds for lifestyle shots.
Voice
“Clear, concise, and professional with a focus on product benefits and occasional friendly inspiration.”
Recurring marks
- 01Iconic cityscapes
- 02Minimalist studio shots
- 03Focus on product functionality
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about athletic apparel and gear, CEP is named in 3 of 6 answers.
CEP is second. Adidas is named more often.
- 01 Adidas 67% #1.0
- 02 CEP YOU 50% #2.0
- 03 Brooks 33% #3.0
- 04 Compressport 33% #3.0
- 05 Under Pressure Sox 33% #4.0
- 06 On 33% Not named
Buyers asked. AI answered. CEP was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 51
A 6-colour palette held across 6 posts (consistency 0.51). Recurring marks: Iconic cityscapes, Minimalist studio shots.
Fix in full reportHook strengthBest post vs. median 1
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “visual appeal of a bustling city scene”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
1 of 5 captions asks the reader to do anything. 2 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 81
3.8 posts a week between 26 Oct and 4 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.4%
Clean and centered compositions with occasional use of rule of thirds for lifestyle shots.
“Clear, concise, and professional with a focus on product benefits and occasional friendly inspiration.”