When buyers ask AI about health and wellness products, Centrum Nutrition is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Centrum Nutrition in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Centrum Nutrition.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Centrum Nutrition leads. Thorne is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Centrum NutritionYou 50% #1.0
- 02 Thorne 33% #3.5
- 03 Goli Nutrition 17% #1.0
- 04 Nature’s Plus 17% #1.0
- 05 Nature Made 17% #2.0
- 06 Nestlé Health Science 17% #2.0
Buyers asked. AI answered. Centrum Nutrition was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Centrum Nutrition loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 21 websites to get Centrum Nutrition onto first
- The questions to win, in the order to win them
- What to publish on Centrum Nutrition's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.60). Recurring marks: vibrant visuals, text overlays.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “we have some exciting news...”.
2 carousels, 2 reels, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 17 words on average.
6.0 posts a week between 29 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“we have some exciting news...”, 0.1% ER.
“AGE WHO?!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Bright, centered compositions with clear product focus and engaging props.
Voice
“We speak directly to our audience with a friendly and approachable tone, using short and engaging sentences that highlight product benefits and seasonal themes.”
Recurring marks
- 01vibrant visuals
- 02text overlays
- 03seasonal themes
- 04bold claims
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about health and wellness products, Centrum Nutrition is named in 3 of 6 answers.
Centrum Nutrition leads. Thorne is next.
- 01 Centrum Nutrition YOU 50% #1.0
- 02 Thorne 33% #3.5
- 03 Goli Nutrition 17% #1.0
- 04 Nature’s Plus 17% #1.0
- 05 Nature Made 17% #2.0
- 06 Nestlé Health Science 17% #2.0
Buyers asked. AI answered. Centrum Nutrition was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Five posts, scored on five things.
Visual identityPalette, layout, marks 60
A 6-colour palette held across 5 posts (consistency 0.60). Recurring marks: vibrant visuals, text overlays.
Fix in full reportHook strengthBest post vs. median 89
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “we have some exciting news...”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 24
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 95
6.0 posts a week between 29 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.3× the engagement of your weakest.
#1 · 0.1%
Bright, centered compositions with clear product focus and engaging props.
“We speak directly to our audience with a friendly and approachable tone, using short and engaging sentences that highlight product benefits and seasonal themes.”