When buyers ask AI about commercial real estate services, CBRE is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to CBRE.
Read from the 6 answers that named CBRE.
AI links CBRE with this more than any other theme, and rarely credits it for premium pricing. The full report shows the exact wording from each answer.
CBRE leads. JLL is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CBREYou 100% #1.2
- 02 JLL 100% #1.8
- 03 Cushman & Wakefield 100% #3.7
- 04 ISS Facility Services 83% #4.0
- 05 Quess 83% #5.0
- 06 Colliers 50% #4.3
CBRE loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get CBRE onto first
- The questions to win, in the order to win them
- What to publish on CBRE's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: serif headline with an italic accent word, teal and mint palette.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Inspired by nature and built for sustainability”.
3 carousels, 2 reels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 54 words on average.
8.9 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Inspired by nature and built for sustainability”, 0.2% ER.
“Real estate projects fail at the seams when teams hand off …”, 0.0% ER.
Promotional posts average 0.1%, inspirational posts 0.1%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Serif headline sits in the upper part of the frame, with a single person or room anchored below it and a plain coloured field around both.
Voice
“Plain and assured, the brand speaks about a real person's career in the third person and then turns to the reader with one direct invitation to apply.”
Recurring marks
- 01serif headline with an italic accent word
- 02teal and mint palette
- 03employee name and role block in italic and sans-serif
- 04thin arrow glyph as a call-forward cue
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about commercial real estate services, CBRE is named in 6 of 6 answers.
CBRE leads. JLL is next.
- 01 CBRE YOU 100% #1.2
- 02 JLL 100% #1.8
- 03 Cushman & Wakefield 100% #3.7
- 04 ISS Facility Services 83% #4.0
- 05 Quess 83% #5.0
- 06 Colliers 50% #4.3
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: serif headline with an italic accent word, teal and mint palette.
Fix in full reportHook strengthBest post vs. median 25
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Inspired by nature and built for sustainability”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 50
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 54 words on average.
CTA templatesCadencePosts per week 95
8.9 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.2%
Serif headline sits in the upper part of the frame, with a single person or room anchored below it and a plain coloured field around both.
“Plain and assured, the brand speaks about a real person's career in the third person and then turns to the reader with one direct invitation to apply.”